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Mr. Diego Visconti, President of Accenture Spa (I):

"Sailing is becoming a popular sponsorship option, attracting such big names as Oracle, many of our suppliers, partners and competitors. And I’m not just talking about the big events, like the America’s Cup, but sailing in all its forms. Not only because of the sportsmanship, but its symbol value. First and foremost it’s a clean sport, involves direct contact with nature and it’s environmentally friendly. Secondly, it stresses a series of principles that lie at the foundation of company life: team work, competitiveness, technology and ongoing research. To give you an example, Accenture places great emphasis on teams: changes are only made in consultation with the group and the company is successful only when everyone and everything works in perfect harmony- just like aboard a boat. "
 
Are you interested in sponsoring and sports marketing?
The world of yachting became increasingly popular in the past 20 years.  This is probably due to the democratisation of water sports on the one hand, and the ever increasing media attention for sailing races on the other hand.
International sailing competitions are becoming major social events, hitting the press throughout the world.
Some examples : the 100th anniversary of the Admiral's Cup (Isle of Wight) - the 40th Anniversary of the Louis Vuitton Cup, followed by the America's Cup (New Zealand), The Race, The Route du RHum, Around Alone Race ...

Evolution of Corporate sponsorship
For years manufacturers of ‘luxury products’ like champagne houses and watchmakers used their sponsorship to Sailing races as an essential marketing tool. More recently, manufacturers of ‘mass consumption goods’ also felt attracted by this world of racing and competition. With enhanced TV broadcast and the increasing high-tech profile of racing competition, very large corporate sponsors found their way to sponsorship of international races.
Some examples:- Long time sponsors from luxury sectors: Cordon Rouge, Mumm, Audemars Piguet, Rolex, Panarai, …- Sponsors from mass consumption sector: Fujicolor, Olympus, GBR, Mount Gay Rum, Garnier, Ecover… - Sponsors from high tech sector: Oracle, Volvo, BMW, Daimler Benz, Prada, Belgacom, Toshiba, …
Sponsorship also largely found its way to popular non-professional events: the Heineken Regatta, the Prada Classic Cup, the Rolex Cup, UBS, Spa, Cutty Sark Tall Ship Races, Spi Ouest France, Antwerp Race…
The reason is that many persons are participating in the races themselves, even if they do not own a boat.
 
Whether you are looking for a way of powerful communication for your company, whether you are a racing team seeking a partnership, we are in a position to assist you.  Feel free to contact us.